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5 Ways to Achieve A Cohesive Brand Identity

Note: The plugin and site recommendations in this article are for WordPress users, but the overall list can be used as a general guide for any web platform. Optimize Your Images High-quality images should be used on your website as they are an important piece to the storytelling part of your business. However, they need […]

12 Brand Archetypes: Which one are you?

You’ll probably hear me say this often but, a brand is so much more than just a logo and while the logo design process happens to be one of my favorite processes within developing a brand; it’s not the first, the second, or third step. Branding is much more and one of the first things you should actually do is establish your brand’s archetype to build a more personal and relatable experience for your consumers.