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Important Questions To As Before Rebranding Your Business

If you’re thinking about rebranding your business, there are several things you should consider before making the decision. Rebranding can be a costly and time-consuming process, so it’s important to make sure you’re doing it for the right reasons. Here are some additional areas to think about before you take the plunge:

4 Logo Variations Every Business Needs for Better Branding

Generally, when people think of brands, they think of logos. **A brand, however, is NOT a logo. Logos are one aspect of a brand, but they are not the whole thing.**

It may seem that your company only needs one logo, but once you begin to implement it, you will see that you need several others for more flexibility.

When creating branding for your business, you should have a set of four core logo variations*. That includes your primary logo, secondary logo, a sub mark logo and a favicon.

5 Ways to Achieve A Cohesive Brand Identity

Note: The plugin and site recommendations in this article are for WordPress users, but the overall list can be used as a general guide for any web platform. Optimize Your Images High-quality images should be used on your website as they are an important piece to the storytelling part of your business. However, they need […]

12 Brand Archetypes: Which one are you?

You’ll probably hear me say this often but, a brand is so much more than just a logo and while the logo design process happens to be one of my favorite processes within developing a brand; it’s not the first, the second, or third step. Branding is much more and one of the first things you should actually do is establish your brand’s archetype to build a more personal and relatable experience for your consumers.